MEREDITH FORRESTER
WORDS FOR BRANDS AND HUMANS

I’m an independent copy and verbal design director from Melbourne/Naarm, Australia.

I used to be a graphic designer but then I started obsessing over busted clauses and jargon-packed paragraphs that endlessly circled their point.

So now I help words live a good life – for brands and for humans.


SERVICES

  • Brand writing
  • Brand voice designing
  • Digital, campaign and CX copywriting
  • Editorial content writing
  • Content strategy
  • Content design
  • Writing and style guidelines
  • Copyediting
  • Proofreading
  • Grammar and punctuation hot tips
  • Training workshops for any/all of the above

Scroll to explore some examples of these things in action, plus a bit more.

And for rates, questions about how we can work together or advice about whether that comma belongs in that spot, get in touch.


CONTACT

Email
LinkedIn

01 MAKE GRAMMAR GREAT AGAIN 

Back in 2017, I wrote a book based on a zine I’d made earlier that year. Published by Thames & Hudson Australia, the book explores the basics of grammar, punctuation, style and usage through the grammatically iffy tweets of a certain US president.
Writing!
Editing!
Grammar!
Punctuation!





02 BRAND WRITING AND VERBAL DESIGNING 

Move over, brand identities with 632 pages of intricate design guidelines yet just three nondescript adjectives summing up “our tone of voice”. As Senior Storyteller at For The People, and for clients including the Hall Foundation, Upper Hunter and Muswellbrook shire councils, MPavilion, Private Media, Museums Victoria and the Australian Ballet, I’ve explored, refined, outlined and coached how brands, organisations and communities choose to use language to connect, curate, draw the curious and stay consistent.
Voice!
Brands!
Strategy!
Guidelines!






03 COPY AND CONTENT PLANNING AND MAKING

As an independent content and copy consultant, and as CHEP Network’s Head of Editorial, I’ve pitched, strategised, designed, written and overseen editorial, social, digital and CX content for clients including Telstra, Flybuys, ING Bank, Latitude, City of Melbourne, Tourism Tasmania, MPavilion, AIA Vitality, Danone, Genea Fertility, RMIT, Zero Latency VR, Stegbar and Builders Academy. Content hubs, downloadable toolkits, CTAs and video scripts. Those long-form loyalty-builders and the campaign engagement-generators. You name it, I’ve probably put words to it.
Content!
Editing!
Strategy!
Voice!






04 PUBLISHING
 
Give me the smell of hot-off-the-press mags and the caffeine-fuelled deadlines behind them. I’ve managed, contributed to, copyedited, proofread and made style guides for print and digital publications including Monster Children, Acclaim, Tourism Victoria’s Lost & Found, Rising festival’s award-winning mX newspaper, Vice Australia, Pallet, Four & Sons, Lunch Lady, The Story and Art Guide Australia. Even did a stint as national managing editor for The Thousands city guides (RIP).Editing!
Proofreading!
Content!
Guidelines!





Photo @annemoff for @thegoodcopy
05 TEACHING

“Highlight of my week!” I once earnestly exclaimed to one of my agency bosses after running a ‘proofreading 101’ session for a client’s marketing team. I’ve helped brands like AHM and students at RMIT refresh their grip on things like voice, house style and punctuation. And after I wrote the curriculum for The Good Copy’s nuts-and-bolts grammar course, I spent a few years helping the incomparable Penny Modra deliver it, along with other writing workshops, to marketing, brand, media, legal and design teams around the country.Workshops!
Voice!
Brands!
Grammar!






WORDS FOR BRANDS AND HUMANS mere.forrester@gmail.com